[2] In mid-October 2020, "Bichota" was first teased several days prior to its release through Karol G's social media accounts, with a post captioning the letter "B" and an emoji of "coming soon".

The bichote is considered highly regarded, very important and influential, a reputation he has typically earned through repeated success on the black market, namely in the moving of large amounts of illegal drugs, jewelry or firearms, among other activities.

The song received a double Latin diamond certification by the Recording Industry Association of America (RIAA) on November 24, 2021, for sales equating to over 1.2 million units.

In Mexico, the song was certified 21× diamond and 3× platinum by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON), for sales equivalent to 6.4 million units, becoming the highest-certified song by a solo act in the country, and second overall behind her other hit single, "Tusa" (2019) with Nicki Minaj.

The music video for "Bichota" was directed by Colin Tilley and was released on Karol G's YouTube channel on October 23, 2020.

[9] In collaboration with Billboard and energy drink Rockstar, Karol G performed "Bichota" for the Summer Spotlight concert series on September 15, 2021.