The song was released on April 21, 2022, through Universal Music Latino, as the lead single from her fourth studio album, Mañana Será Bonito.

[7] Jessica Roiz from Billboard stated: "From its feel-good melody to its lyrics full of fresh air and freedom, the lilting, calypso-esque dance beat is a whole vibe.

At the 23rd Annual Latin Grammy Awards, held on November 17, 2022, Karol G performed a mash-up of "Provenza", "Gatúbela" and "Cairo".

[12] On March 10, 2023, Karol G performed "Provenza" in Puerto Rico for a three-day stadium-show to promote the album Mañana Será Bonito.

From August 10, 2023, to July 23, 2024, Karol G embarked on the arena-stadium Mañana Será Bonito Tour, where "Provenza" was present throughout the set list.

"Provenza (Remix)" was teased for the first time on the electronic dance music festival Tomorrowland on July 29, 2022, where Karol G performed the song with Tiësto as a surprise appearance.