Biei is famous for its views of wide fields and hills, and is used as a backdrop for many Japanese commercials and TV programmes.

The town also houses the Shinzo Maeda Photo Art Gallery and, since 1992, has held an annual "Biei Healthy Marathon", which attracts runners from all around Japan.

[2] Biei is located between the cities of Asahikawa and Furano, below the Tokachidake mountain range[3] in northern Hokkaido.

[4] The sloping hills of Biei are the product of pyroclastic plateaus, which are the results of ash from volcanic eruptions.

[11] The main agricultural production was rice until 1983 when potatoes, beets, beans, wheat and other seasonal crops were introduced and cultivated in cycles.

[6] Biei is providing direct payment subsidies to have sustainable development in the agricultural sector and stimulate the interest in farming.

[15] As of 2018, there were over 2.2 million tourists visiting Biei which increased incidents of trespassing into farms and causing trampling of crops.

[16] There are reports of illegal drones flying over private land as well as discussions regarding potential transfer of outside species introduced into the crops through trespassing tourists.