The Big Apple was a nightclub in Munich's Schwabing district from 1963 to 1975 and, together with the PN hit-house, formed the center of the southern German beat and rock music culture during the Swinging Sixties.

[1][2][3] The Big Apple opened in 1963 a few months after the Schwabinger Krawalle riots at Leopoldstraße 23 in the then trendy Munich district of Schwabing.

[2][4] Influenced by the African-American culture of the troops of the United States European Command, soul music was initially predominant in the Big Apple.

Among the first bands to perform live at the Big Apple were The Yardbirds, The Spencer Davis Group, The Animals and Deep Purple.

[1][7][8][9] When Hendrix's manager Chas Chandler observed the audience's reaction, he decided to include the guitar destruction as a permanent feature of the Experience's show in the future.