The games were designed by Vytautas to give more exposure to its new signees, brothers LaMelo and LiAngelo Ball, and resulted in the team's withdrawal from the 2017–18 Baltic Basketball League season.
The games were sponsored by Big Baller Brand, an athletic apparel company founded by the brothers' father LaVar Ball, and were streamed on Facebook Live via Ballislife Weekly Showcase.
[1] Their father LaVar Ball, owner of the athletic apparel company Big Baller Brand, also rose to fame earlier in the year as a media personality.
Žalgiris-2, the reserve team to LKL powerhouse Žalgiris, chose to play with their under-18 players, most notably sidelining starting point guard Ignas Sargiunas.
[13] Rokas Jokubaitis of the visiting team led all scorers with 31 points on 13-of-24 shooting and was labeled "the top NBA prospect in the game" by Mike Schmitz of ESPN.
Business Insider remarked that "the real star of the show was the Big Baller Brand" due to its heavy advertisement during the game.
[19] LaMelo Ball, who made his first start, drew attention in the United States for his failed attempt to throw himself an alley-oop off the backboard in the final minutes.
[20] Newly acquired Vytautas player Kervin Bristol, who contributed 17 points and seven rebounds, as well as several dunks, was named MVP that game.
This match would be the closest of all the Big Baller Brand Challenge Games, with Vytautas coming from behind near the end of the third quarter to win 93–89 against Vytis Šakiai of the National Basketball League (NKL).
For Jonava, their main player of the game was Bryton Hobbs, who lead the entire team in all primary statistics with 30 points, 10 rebounds, and 8 assists.