SB Nation

In 2011, the network expanded into technology content with The Verge, leading to the parent company Sports Blogs Inc. being rebranded as Vox Media.

[4] SB Nation’s community sites cover specific sports, individual teams, or colleges athletics programs.

[8] Following the blog network's creation, six additional writers were hired to join Bleszinski in creating content, and Daily Kos' platform was implemented to encourage online community growth.

[8] In 2008, SB Nation raised $5 million in a Series A round of financing with Accel Partners, Allen & Company, and Ted Leonsis contributing.

[9][5] The NHL sanctioned and began linking to SB Nation content on its official website in April, when the network was averaging 5 million unique monthly visitors across nearly 200 sites.

[5] SB Nation acquired the blog networks FanTake and The Offside in March 2011, expanding its coverage of college sports and soccer, respectively.

[2][8] SB Nation's parent company, SportsBlogs Inc., rebranded as Vox Media in October 2011 and The Verge launched in November 2011.

[13][8][2] In late 2011, MMAFighting.com was integrated into SB Nation after Vox Media acquired the mixed martial arts site from AOL.

[18] The site's founders retained editorial control, and the purchase marked the first time a major sports media company acquired an LGBT-focused website.

[22] In February 2016, the site published a lengthy profile of Daniel Holtzclaw, a former police officer convicted of multiple accounts of rape and other charges, focusing on his college football career.

[23][24][25] SB Nation subsequently cut ties with the story's author, freelance journalist Jeff Arnold, and put its longform program on hiatus pending a peer review of the editorial process that led to the Holtzclaw piece being published.

It found that the longform program was isolated from the rest of SB Nation in a way that made it impossible for stories to be properly vetted.

The reviewers found that this practice made it appear that an individual editor did not have the responsibility to "care to the fullest extent about matters of ethics, integrity, and accuracy."

[37][38] In August, Deadspin published a report detailing SB Nation's reliance on underpaid and unpaid labor from site managers and contributors.

[43] In November 2017, Vox Media staff announced it was forming a labor union in association with Writers Guild of America, East.

[45] In February 2018, Vox Media laid off 50 employees, including some members of the SB Nation social video team.

[51][52] In September, SB Nation launched DK Network, a dedicated sports gambling website in conjunction with DraftKings.

The company stated that this would be an extension of investments that have seen more full-time employees working for the network's largest sites, and that former contractors would be able to contribute as unpaid "community insiders".

[54] On April 17, 2020, in response to the COVID-19 pandemic, Vox Media announced it would furlough 9% of its workforce starting May 1, 2020, including SB Nation.

The cuts hit SB Nation hard, with a majority of the company's hockey and soccer sites becoming unaffiliated or being shut down completely.

[65] In March, Vox Media divested Outsports to LGBT-oriented publisher Q Digital, with the site's co-founders receiving an equity stake in the company.

[73] In January 2018, SB Nation and Eater aired an online three-episode celebrity cooking competition series sponsored by PepsiCo.

[76][77][78] In October, SB Nation launched its first storytelling podcast, “It Seemed Smart,” a six-part series hosted by Spencer Hall.

[79] SB Nation also maintains a YouTube channel which publishes regular web series by a variety of online hosts and content editors including Jon Bois, Will Buikema, Ryan Simmons, Seth Rosenthal, Kofie Yeboah, Mike Imhoff, Clara Morris and many others.