It aired on SubTV in Finland, from 28 August 2007 to 2 December 2007, and lasted 97 days.

A number of contestants (known as "housemates") lived in a purpose-built house in Espoo, and were isolated from the rest of the world.

Twelve entered at the Launch, including Piia, who was the winner of a vote on an internet video site, and won a place in the house.

Four new housemates - Farbod, Niko, Suvi and Tiina H entered shortly after Henri's eviction.

Aki was ejected for not disclosing important issues about himself during the casting process and was replaced by Jussi.