The project, originally called Rural Lands West,[1] is being developed by Collier Enterprises and will consist of three villages, Rivergrass, Longwater, and Bellmar.

[3] Despite this, a 2024 ruling by Federal Judge Randolph Moss has stalled the development of Bellmar, citing that its construction violates the Endangered Species Act.

The first of the three villages to be approved by the Collier County Planning Commission (2020),[6] the 998-acre (4.04 km2) development[7] will be located off of Oil Well Road in what is currently Immokalee, Florida.

The proposed development, of about 1,800-acre (7.3 km2), is the southernmost community within the town of Big Cypress, about one mile away from the Florida Panther National Wildlife Refuge.

[14] Another significant concern surrounding the development is the potential increase in Panther-vehicle mortality, which is already a leading cause of Florida panther deaths.