Big Dog (company)

In 1971, Richard Kelty and Rick Scott founded a camping-gear company called Sierra West.

After W. L. Gore & Associates corrected the problem, Sierra West's waterproof clothing became a success.

[3] However, an alternate version of the story describes Gib Mann, a designer at the company, using the term "Big Dog" throughout conversation when he first joined Sierra West.

It was reported that new ownership that pivoted the business model to selling in outlet malls negatively impacted the reputation of the brand and led to Sierra West's bankruptcy.

[6] In 2009, TWC filed for bankruptcy but emerged a year later with support from landlords and key vendors.