Founded in February 1989 as GRAFx Studios by Phil Vischer, the company was renamed as Big Idea Productions in August 1993 and it released its first direct-to-video VeggieTales program in December.

[1] After Big Idea Entertainment declared bankruptcy in 2003 and the company was sold to Classic Media, headquarters was moved in 2004 to Franklin, Tennessee, a suburb outside of Nashville.

[4] Big Idea continues to operate as an in-name-only subsidiary of DreamWorks Animation, with Universal Pictures recently giving TBN a license to make The VeggieTales Show.

Vischer thought the name "GRAFx" no longer suited a company about to create children's videos, so he renamed it as Big Idea Productions, Inc. on August 6, 1993.

Rapidly running out of office space, Big Idea relocated to the Chicago suburbs in 1997 with the purchase of the DuPage Theater in Lombard, Illinois.

Big Idea partnered with Toronto-based Starz Animation to produce its second theatrical feature film, The Pirates Who Don't Do Anything: A VeggieTales Movie, which was released on January 11, 2008 by Universal Pictures.

[17][non-primary source needed] On June 29, 2021, Phil Vischer announced that he and Mike Nawrocki were no longer working on VeggieTales due to pay disputes and creative differences.

[18] VeggieTales is a series of children's animated films featuring anthropomorphic vegetables and conveying moral themes based on Christianity, spliced with joking references to pop culture and current events.