The channel had expanded internationally to markets like the US, Canada and Australia, which had an enormous South Asian diaspora.
Big Magic was a general entertainment service from India, programming includes comedies, dramas, music, movies, business news and reality series.
On April 12, 2012, Turner Broadcasting System announced that they would be shutting down Imagine TV in India due to the channel not performing to their expectations.
[2] On June 21, 2012, Imagine Dil Se Canada was re-branded as 'Big Magic International', following the signing of an exclusive deal with Reliance Broadcast Network.
[3] On August 13, 2015, the CRTC approved Ethnic Channels Group's request to convert Big Magic International from a licensed Category B specialty service to an exempted Cat.