The hip hop song leaked on April 14, 2007, on numerous P2P file-sharing sites.

"Big Shit Poppin (Do It)", debuted at number thirty-nine on Billboard's Hot R&B/Hip-Hop Songs chart on April 26, 2007.

On May 22, the single was released on the iTunes Store and the rest of the album was made available for pre-order.

"Big Things Poppin' (Do It)" is used with alternative lyrics as the theme song to an ESPN SportsCenter special known as the "Who's Now?"

The song is featured in the multiplayer online casual rhythm game DANCE!

The remix features guest appearances from Grand Hustle artists Big Kuntry King, Alfamega, Mac Boney and JR Get Money.