In 1945, The New York Times food writer Jane Holt wrote about the newly introduced tea, calling it "unusual", "delicious", "concentrated", and "economical": Ruth Campbell Bigelow and Bertha West Nealey [are] both interior decorators whose enthusiasm for tea has led them to blend their own... an unusual and delicious brew called Constant Comment, which has just been introduced in city stores....

[6] A 1945 article by noted food writer Clementine Paddleford tells this story about the origin of the name:The tea was ready for market, but no name seemed to suit.

Then it happened this way: One of Mrs. Bigelow's Park Avenue friends was giving an afternoon party, and it was suggested she try the new blend.

[7]Sales grew slowly but steadily, taking off in the 1970s when Bigelow began packing their teabags in folding cardboard boxes instead of tins.

by Phyllis Green in which "[Mildred's] loneliness disappears when [she] befriends a secretive woman living in a condemned garage" who is fond of the tea.