Along the way they discovered Arnold Schwarzenegger, inspired female empowerment, championed diversity, and started a movement that changed the world of bodybuilding in the United States.

Before Ben's Jewish funeral in 2008, Joe tells the story to a writer, and the events of his life are shown in flashbacks.

Soon, Ben is running the International Federation of Body Building and has the goal of making bodybuilding an Olympic event.

At Jack LaLanne's gym, Joe meets the pretty Betty and they begin a relationship, eventually getting married.

[3] On Metacritic, the film has a weighted average score of 37 out of 100 based on 5 critics, indicating "generally unfavorable reviews".

[4] Michael Rechtshaffen of Los Angeles Times wrote: "Without a sturdier script featuring fully dimensional characters... the performances prove to be as unconvincing as their ethnic accents and period wigs.