William Armstrong (born January 19, 1932, Gloucester, Massachusetts – January 2, 2000, Frazier Park, California)[1] was an American television game show announcer and producer.
He produced The Hollywood Squares for several years, and later was a business partner with Squares host Peter Marshall in a production company.
[2] He received two Emmy Award nominations as producer of Hollywood Squares.
[5] During the 1974-75 season, Armstrong served as host of KTLA's Liar's Club[3], a role he continued in its first year of syndication, and would later serve as announcer for the first half of the 1988 revival.
[6] He was executive producer of the 1987-88 syndicated dating series Matchmaker, for which he occasionally announced as well.