William Orville "Wild Bill" Hickok III (August 23, 1874 – September 4, 1933) was an American college football player and industrialist.

For the game against his alma mater, Hickok also served as a referee (a common practice at the time) along with an official provided by the Yale side.

In a memorable moment, the Indians appeared to have scored a late touchdown to potentially tie the game when one of their players broke free with a handoff after the team's halfback had dived into the line.

However, Hickok blew his whistle to call it back on the grounds that the play was dead prior to the handoff, causing his own team to protest.

Other than serving as an assistant coach at Yale, Hickok spent most of his remaining life in Harrisburg.