William Lewis Norman (1 June 1873 – 16 September 1931) was an English football manager for Blackpool and Hartlepools United.

Before that point, the team selection had been the responsibility of a committee comprising directors, the captain, and vice-captain.

Upon taking up his position at the seaside, Norman immediately implemented spartan training routines, assisted by his son-in-law, Alan Ure, who was also the club's trainer.

[3] In 1919–20, Norman's second season at the Blackpool helm, the club missed out on promotion by a narrow margin, finishing fourth.

Despite attracting several critics, Norman led Blackpool to the top of the table for the majority of the 1922–23 season, but once again the team collapsed in the latter stages and promotion passed them by again.

Following the departure of Jack Manners, Norman was appointed as the new manager of Third Division North side Hartlepools United on 1 August 1927.