One of the cartoonists that worked for Billiken was Manuel García Ferré, with his character Pi Pío.

The name Billiken is taken from a popular charm doll of the time, a smiling character created in 1908 by the American art teacher and illustrator Florence Pretz.

[1] Characters made popular in the magazine include 'The Travelling Ant', 'Marta and Jorge' and 'Misia Pepa'.

[9] In August 1978, the magazine asked its readers to send postcards abroad that defended the National Reorganization Process from criticism of the human rights violations that were being committed.

[10] These postcards had been published in Editorial Atlántida's women's magazine, Para Ti which was consistently supportive of the military dictatorship.