[5][6] It was written by Barbara Pravi (who would later represent France at the Eurovision Song Contest 2021 in Rotterdam, Netherlands with the song "Voilà", in addition to writing the following year's winning French Junior Eurovision entry "J'imagine") and Igit,[1][7][2] and produced by Julien Comblat.

[1] "Bim bam toi" is an electropop[1] song performed in French, the national language, with a few words in English.

J'ai beau tenter, rien ne perce Depuis mes lèvres closes Mais j'avoue, je confesse Á l'intérieur, j'explose!

[2] As early as November, TikTok users were participating in the "Bim bam toi" challenge by uploading videos of themselves lip-syncing to the song.

This went viral in France when Juju Fitcats, a YouTube fitness vlogger with more than a million followers, participated in the challenge in early December.