Binaca is an oral hygiene brand that is marketed in India and owned by Dabur.
[1] It was launched in 1951–52 as a toothpaste brand Binaca Top.
[3][4] It was owned by Reckitt Benckiser who sold it to Dabur in 1996 for ₹1.2 crore (US$140,000).
[5][6] Dabur initially launched a toothpowder under the Binaca brand but withdrew within a year as sales volumes were low.
Dabur appointed PricewaterhouseCoopers to sell the Binaca brand in 2002 and was looking at a valuation of approximately ₹20 crore (US$2.3 million).