Romney used the phrase in response to a question about pay equity, referring to ring binders with résumés of female job applicants submitted to him as governor of Massachusetts.
[3][4] By the day after the debate, a Tumblr blog and posts had been creating illustrated commentary on the phrase, tweets and original works of art had been produced, and a Facebook page about "Binders Full of Women" had received 274,000 likes.
[8] At a campaign stop Barack Obama referenced the phrase: "I've got to tell you, we don't have to collect a bunch of binders to find qualified, talented, driven young women".
The coalition issued a statement saying that they had approached the campaigns of both Romney and his opponent prior to the election to ask for a commitment to appoint more women to the Massachusetts government.
[14][15] Also in 2017, Charles C. W. Cooke of National Review criticized media coverage of the scandal, saying that "I am yet to hear an explanation of what was wrong with Romney's line that isn't wholly incoherent.