[3] Romney wrote the book over a six-month period from his office in Lexington, Massachusetts, and his beachside home in La Jolla, California, studying findings from think tanks and reading treatises on global economics.

[4][5] Romney originally found a ghostwriter to produce the book, but after being dissatisfied with the early results, decided to write it himself, with the help of a research assistant.

The book avoids anecdotes about Romney's personal or political life and focuses much of its attention on a substantive presentation of his views on economic and geopolitical matters, including his inveighing against the resurgence of populism.

[8] Romney launched a 19-state book tour to promote the volume, and also appeared on television programs such as the Today Show and The View.

"[11] Romney said he did not expect the book would be a best seller, saying he had not written the kind of personal account that people like to read and saying he would fall far short of Sarah Palin's sales for her memoir, Going Rogue: An American Life.

Romney earned at least $100,000 from publishing the book; the money was donated to several charities, including the Joey Fund and the Cystic Fibrosis Foundation, Sabin Children's Foundation, the National Multiple Sclerosis Society, the Dana Farber Cancer Institute Jimmy Fund, Homes For Our Troops, and the Boston Boys & Girls Club.

[16] Now with a different subtitle, No Apology: Believe in America featured a new introduction that explicitly focused on themes of the Tea Party movement such as freedom and devotion to the U.S.