Bing Lee is an Australian retailing company, a chain of superstores specialising in consumer electronics, computer and telecommunication goods.

Bing Lee is the largest privately held electrical retail business in New South Wales with 35 Bing Lee branded stores alongside its new premium retail Signature Appliance showroom, as well as the subsidiary Miele Specialist store and the La Cornue showroom in Surry Hills.

The business remains a family-run enterprise into a fourth generation since it was originally founded by Chinese immigrant Bing Lee and his son Ken.

Today, 16 of the 40 Bing Lee retail outlets are run by franchisees after franchising was introduced within the business in the early 2000s.

Bing Lee has also held the management rights to the "Sony Centre" concept in NSW and the ACT, later closing those stores.