The largest outlet mall in the Midwestern United States, it opened in 1986.

It is managed by Premium Outlets, a division of Simon Property Group.

The Birch Run Premium Outlets are located approximately halfway between Saginaw and Flint.

The mall was built in 1986 as Manufacturer's Marketplace/Prime Outlets at Birch Run.

[4] The mall's busiest months are August and December, the former due to back-to-school shopping and vacationing travelers.