[7][8] Parham founded MUV Interactive in Herzliya, Israel with COO Yuval Ben-Zeev.

[5][9][11][12] Pre-orders for Bird began in 2015, and the device shipped to thousands worldwide the following year.

[13] Bird is a device that is worn on the index finger and allows users to engage and interact with their digital content.

The wearable device uses motion sensing technology to turn a TV or projected image into an interactive display – from up close like a touchscreen or remotely.

Algorithms analyze the data including the wearer's position in space, pointing direction, hand posture, voice commands, and pressure levels from the sensors in real time.