Reicher academics include curriculum offering of Advanced Placement, Dual Credit, and Honor courses.

There is a wide range of sports and athletics programs at Reicher, such as baseball, basketball, cross country, football, golf, powerlifting, soccer, softball, track, and volleyball.

The football program was considered a Texas powerhouse in the 2000s under head coach Mark Waggoner, with 1 state title in 2004 and 3 consecutive state titles in 2007, 2008, and 2009.

The 2009–2010 season was the most acclaimed for the Cougars, being ranked within the top 3,000 high school football programs in the country, within the top 300 high school football programs in Texas, number 1 in TAPPS Division 3, and number 8 in TAPPS high school football overall.

Safety Ross Rasner (Class of 2009) would be the only student athlete in Reicher history to make it to the NFL, with a brief stint playing for the Denver Broncos after playing for the Arkansas Razorbacks in college.