Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.

[7] The company offers a paid solution called Bitly Enterprise that provides advanced branding features, audience intel, omnichannel campaign tracking, custom QR codes and more.

This allows the company to push brand awareness on services such as Twitter but use the Bitly engine to generate the shortened URLs and track marketing metrics.

[10] On May 29, 2012, Bitly announced "Bitmarks", a new search feature, with enhanced public profiles and an iPhone app.

[13] The .ly TLD is controlled by the Libyan government, which has previously removed one domain deemed incompatible with Muslim law.