[4]: 187 During the late 1970s and early 1980s, amid the Alta controversy, Store-Jakobsen served in a leadership position for the ČSV Sámi rights movement.
[8][2] He served as the spokesman for the Sami who were undergoing a hunger strike at the Storting to oppose the development,[6][7]: 195 citing the dam's subsequent threat to flood the Sámi community of Masi, and as an assertion of self-determination on their pastoral lands.
[10] During the confrontation, Store-Jakobsen insisted that the protests be exclusively peaceful, refusing a proposal to sink the Janina, a ship used to house police officers, citing that the action would be a violent escalation.
[2] Prior to January 1978, Store-Jakobsen worked for Nordlys as a correspondent for Alta,[7]: 102 quitting over management of the Sami editorial line.
[18] In his capacity as leader for the working group, he was critical of Russian government programs targeting Indigenous people's relationship with alcohol and the failure to provide alternative employment for communities.
[19] He called for the Norwegian Ministry of Foreign Affairs to provide financial support and prevent the bankruptcy of Kola Sámi Radio.
[20][21] The position oversaw the attempted implementation of the reindeer husbandry industry within the Sami of the Kola Peninsula with the project "Obsjina Kildin".
[23][24] Amid the confrontation, Olli revealed that Store-Jakobsen discussed with him his intent to undermine fellow Ap politician and vice president Marianne Balto [nn].
[34] Store-Jakobsen supports the establishment of a truth and reconciliation commission for the whole of Sápmi with regards to Sami children forced to attend schools that were distant from their communities.
[36] He believed that the Norwegian government and the Sámi parliament should work harder to rectify racist perceptions through ensuring correct information is presented in primary school.
[8][5][47] The film details the couple's "mythical love story"[48] from their meeting at the 1981 World Council of Indigenous Peoples assembly in Australia to their eventual divorce.
[4][49] It deals with his struggles with depression, his suicide attempt, and the consequences for their family, as well as his reconnection with his daughter and sharing with her his experiences in the Sámi boarding school system.