[1] The online work has been described as exploring "the principles of human communication," and follows Morisset's collaborations with Arcade Fire on Neon Bible, considered the first interactive music video.
The work is designed to be principally non-linear, with users constructing the story through point-and-click choices.
[3][4][5] The music by composer Philippe Lambert and characters' speech was broken into short clips and distributed randomly throughout the programming, which was created by Édouard Lanctôt-Benoit.
As an added bonus, BLA BLA users can also access classic NFB animated films, including works by Ryan Larkin, René Jodoin and Michèle Cournoyer and Norman McLaren.
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