102.5 The 'Bridge started broadcasting on FM from studios in Stourbridge on 1 January 2008, targeting a 25 - 55 year old audience with an emphasis on local news, sport, events and good causes.

[1] Black Country Radio also extended its coverage area and began broadcasting on DAB as part of the Birmingham 'MiniMux', which is an effort by the regulator to make technology more available to smaller stations operating on a much lower annual income.

The move into purpose built premises providing the station with two on-air studios, dedicated recording suites and a live music area.

[citation needed] All programming on Black Country Radio is produced locally, with the exception of some late night weekend content which is syndicated.

During peak times, the station plays a mix of music from the 80s to the present day and also broadcasts over a dozen specialist shows including Jazz, Classical, Motown and Rock.

This has seen them work alongside celebrities and personalities including Britain's Got Talent finalist, Connie Talbot; Paralympic Grand Slam winner, Jordanne Whiley; TV presenter, Alison Hammond and singer and actress, Beverley Knight.

The current on air team are a mixture of new local talent and staff who have previously worked on Commercial, Hospital, Student and BBC stations.