Black Country Rock Media is an American independent multi-format record label owned by Shooter Jennings.
Black Country Rock media's official mission statement is that "BCR does not discriminate against formats and will release music, film and other creative projects by way of vinyl, compact disc, cassette tape, digital download, DVD, VHS and more.
BCR fearlessly embraces and supports both the continuing accessibility of the technology of the present and also the preservation of tangible goods, no matter their age or obscurity.
"[1] In October 2013 Jennings announced the formation of his new label and multi-format recording company, Black County Rock.
The concerts usually feature Shooter among other artists both on the Black Country Rock Label such as Jessi Colter and off such as Billy Ray Cyrus.