Black Diamond (racial term)

Black Diamond is a term used pejoratively in South Africa to refer to a member of the new black middle class.

The term was not originally derogatory.

It was coined by TNS Research Surveys (Pty) Ltd[1] and the UCT Unilever Institute to refer to members of South Africa's fast-growing, affluent and influential black community.

[2] However, the term evolved negative connotations and is now used almost exclusively as a pejorative term.

[3] Black Diamond is similar to the concept of the WaBenzi.