The only Black-owned, brick and mortar bookstore in the state, it operated as a pop-up for a year before receiving a grant from the city of Saint Paul, Minnesota, to open a physical location.

Also in 2021, Saint Paul City Councilor Mitra Jalali provided Sims with information about a Neighborhood STAR grant, and she received a $100,000 grant from the city of Saint Paul to renovate and open a location at Hamline Station in the Midway neighborhood.

[7] Sims intentionally focused on making her store's space accessible, including waiting for a space that had an accessible restroom and no stairs, in addition to interior design elements that make it easier for someone using a wheelchair, as one example, to navigate.

[2] Sims told Mpls.St.Paul in 2020 that she wanted the bookstore to be "a place people can go for self-empowerment" through "education, connection, [and] the pursuit of knowledge".

[4] In 2023, Sims told the Minnesota Spokesman-Recorder that every single book carried in the store is by Black, Indigenous, or other people of color.