Black Mass is the fourth studio album by the American rock band This Is Hell.

[5] In early August 2011, a viral marketing website titled allrisefortheblackmass.com was created.

[6] The website, described as a "mysterious teaser" site for an "unknown event" in a press release, featured nothing but a countdown timer set to go off on October 11, 2011.

[7] About three weeks later on August 28, the website was revealed to be a promotion for a new album by This Is Hell titled Black Mass.

[8] The album's title track was made available for streaming online on August 31,[9] and "Salt the Earth" was available on September 15.