The film follows the disappearance of three student filmmakers in the woods near Burkittsville, Maryland, while shooting a documentary on the local legend known as the "Blair Witch".

The mockumentary presents the legend as real, complete with manufactured newspaper articles, newsreels, television news reports, and staged interviews in an attempt to convince viewers of its legitimacy.

Heather Donahue, Michael Williams and Joshua Leonard, student filmmakers, set out to shoot a documentary about the Blair Witch.

While searching for Josh, Heather and Mike find a derelict house in a clearing and go inside, where they see runic symbols on the wall next to child-sized handprints.

After spending a strange and disorienting night at one of the most sinister sites in Blair Witch lore, the five campers awake to a scene of destruction and no memory of having gone to sleep.

As Jeff leads Erica, Tristen, Stephen and Kim across the rickety drawbridge and unlocks the metal door to a chorus of barking dogs, they are entering a place no safer than the woods they just left.

Surveillance camera footage shows a naked Jeff killing Erica, arranging her clothes, and putting her dead body in the closet.

Protests of the film Book of Shadows: Blair Witch 2 are discussed within the documentary coming from both the families of those involved with the case and from the Wiccan community as a whole.

[9][10] At the 2016 San Diego Comic-Con held in July, the film marketed with the faux-title The Woods, turned out to be the sequel Blair Witch.

[17][18] In October 2017, Sánchez and the rest of the film's creative team were developing a Blair Witch television series, though he pointed out that any decisions would ultimately be up to Lionsgate now that they own the rights to it.

The program offers firsthand interviews with several fictional colleagues and relatives of Heather Donahue, Josh Leonard and Michael Williams, including their Montgomery College film professor.

The mockumentary primarily consists of alternate cuts of many of the previous films' interviews, but there is some new material to be found, including a brief 1995 conversation with Joshua Leonard's father about his son's disappearance.

Sticks and Stones also includes an extended conversation between Heather Donahue and Michael Williams from a deleted scene that was cut from the theatrical release of The Blair Witch Project.

Within the mockumentary, it is mentioned that after Parr was hanged, Brody grew up to become a troubled adult who spent most of the latter part of his life in mental institutions before committing suicide in the year 1971.

Protests of the film Book of Shadows: Blair Witch 2 are discussed coming from both the families of those involved with the case and from the Wiccan community as a whole.

Perpetuating the film's "true story" angle, the dossier consisted of fabricated police reports, pictures, interviews, and newspaper articles presenting the movie's premise as fact, as well as further elaboration on the Elly Kedward and Rustin Parr legends.

Stern compiled another dossier in the same fashion called Blair Witch: Book of Shadows (released in November 2000) regarding the events of the second film.

[31] In August 1999, Oni Press released a one-shot comic promoting the first film, simply titled The Blair Witch Project.

Written by Jen Van Meter and drawn by Bernie Mireault, Guy Davis, and Tommy Lee Edwards, the comic featured three short stories elaborating on the mythology of the Blair Witch.

[32] Each game, developed by a different team, focused on different aspects of the Blair Witch mythology: Rustin Parr, Coffin Rock, and Elly Kedward, respectively.

The first volume, Rustin Parr, received the most praise, ranging from moderate to positive, with critics commending its storyline, graphics and atmosphere; some reviewers even claimed that the game was scarier than the film.