[8] Ichigo Kurosaki is a fifteen-year-old high school student who lives in Karakura Town with his father, Isshin, and younger twin sisters, Karin and Yuzu.

Rukia is wounded in the attempt to protect the Kurosaki family and forced to transfer her powers into a desperate Ichigo so he can defeat the Hollow as a Soul Reaper.

Uryū reveals himself to be of a tribe of spiritually aware humans called Quincies, who were nearly wiped out by the Soul Reapers as they obliterate Hollows rather than purify them.

Uryū declares himself an enemy of all Soul Reapers as he challenges Ichigo to a Hollow hunting competition, having deliberately summoned the monsters to Karakura Town.

But Ichigo stops her at the last minute and makes a deal with Byakuya, to purify the infamous Hollow Grand Fisher to gain enough Reiryoku for a non-fatal transfer.

As Ichigo vigorously training for the confrontation catches the interest of his classmates Yasutora Sado and Orihime Inoue, he learns that Grand Fisher was the being who killed his mother Masaki when he was a child.

In 2008, Tite Kubo stated that he wished to make Bleach an experience that can be found only by reading manga, dismissing ideas of creating any live-action film adaptations of the series.

"[10] Regarding what fans could expect in the live-action adaptation, Sota Fukushi, who portrayed Ichigo, stated that the film would feature "the monstrous Hollows, otherworldly Soul Society, and destructive Zanpakuto sword-fighting techniques".

[12][13] In March 2018, the film's official Twitter account revealed that Uryū Ishida, Renji Abarai and Byakuya Kuchiki would be portrayed by Ryo Yoshizawa, Taichi Saotome and Miyavi respectively.

[16][17] On October 7, 2018, Johnny Yong Bosch, voice actor for the anime revealed that there was an English dub produced for the film, and that he would be reprising his role as Ichigo Kurosaki.

[34] Justine Smith for SciFiNow gave it a positive review with a consensus that "While clearly made for a dedicated fanbase, unlike some more recent anime live-action adaptations, one of the greatest assets of Bleach is how cohesively it outlines its mythology for the uninitiated.