In 1996, New York Daily News columnist Filip "Flip" Bondy was asked to write a story from the fans' perspective.
In that regular column, he took on the persona of "the Bleacher Creature," coining the nickname in relation to the Yankee Stadium inhabitants.
[11] Ramirez rang a cowbell to inspire the fans to cheer, much like Freddy Sez's efforts in the Stadium's main grandstand, during the team's limited success in the early 1980s and 1990s.
A few people threw things at Ken Griffey Jr."[18] Canseco asked Oakland Athletics manager Tony La Russa to move him from right field due to the continued chants and jeers from the Creatures.
[22] Lonn Trost, the Yankees chief operating officer, stated the team want to foster a "fan-friendly environment".
It's a lot less stressful out here.On April 5, 2002, pitcher David Cone spent the season's home opener with the Bleacher Creatures in section 39, and even participated in their chants.
[6] In addition to former players, numerous celebrities and public figures have sat with the Creatures, including Yankees general manager Brian Cashman and U.S. Supreme Court Justice Sonia Sotomayor.
In the blurb, Bondy called it "a unique, anthropological view of this most dedicated tribe of rooters—their rituals, their personal tribulations, their uncanny commitment to the Bronx ball club and to each other."
[29] Other sources of previous alcohol smuggling included "a guy who would sell those airline-size liquor bottles out of a bathroom stall, like a drug dealer" according to the New York Post.
[31] An April 2009 segment on ABC World News Tonight revealed that the end of the beer ban is a temporary experiment, and if things get out of hand in the section, the Yankees' management might reinstate it.
[33] A prominent aspect of the Bleacher Creatures atmosphere is their use of a variety of chants and songs used during the game that are unique to their section.
[39] In a 2009 press conference, former Yankees first baseman Jason Giambi said that "The biggest thing I miss is (the Bleacher Creatures') roll call.
In 1999, when David Wells made his first appearance at Yankee Stadium after having been traded to the Toronto Blue Jays, his name was chanted.
[45] In the 2006 home opener against the Kansas City Royals, the Bleacher Creatures chanted the name of long-time Yankee outfielder Bernie Williams, who was the designated hitter that day, right after the rest of the defensive lineup.
[51] On July 16, 2010, the Bleacher Creatures elected to not do the roll call out of respect for the recent passing of both public address announcer Bob Sheppard and principal team owner George Steinbrenner.
[52] Michael Kay of the YES Network acknowledged this during the top of the first inning during his play-by-play details of the game against the Tampa Bay Rays.
The Creatures have done the call in memoriam for former players Phil Rizzuto on August 14, 2007, and Bobby Murcer at the 2008 MLB All Star Game.
[55][56] On August 3, 2024 the creatures featured Don Mattingly while the visiting Toronto Blue Jays were playing a series against the Yankees.
During the days of the bleachers' no-alcohol-sales policy; fans in the right-field box seats occasionally replied with a chant of "We've got beer!
Personally, I'm not even sure that I will make the move.The Yankees organization did work closely with the Creatures to ensure that they sat together again, and designated a total of 136 season-ticket packages for them in section 203.
In reference to this new lack of seclusion, and the fact that beer sales are now legal in the section, New York Daily News sports columnist Filip Bondy summed up the new situation by saying, "At this new-fangled stadium, the golden liquid flows like soda and the walls are down that once protected the aristocracy from the bleacher proletariat.
"[67] Since the inception of the Bleacher Creatures, many people have held a negative viewpoint towards the section for their notorious attitude towards opposing fans and players, and their raucous nature in general.
[37] However, undercover New York City Police Department officers have issued tickets to different Creatures for public intoxication, both in and outside of the stadium.
[37] In 2022, the Bleacher Creatures were blamed for garbage being thrown at Cleveland Guardians outfielder Oscar Mercado following a Yankees walk-off victory.
[77] Despite the agreement to end the chant, some fans stated some Creatures have continued with the song with no intervention from Yankees personnel.
[78] Comparisons have been made between the Creatures and other fan groups, including The 7 Line Army of the New York Mets, their crosstown rivals.
[80] Bryan Hoch, writing for MLB.com, stated that the Bleacher Creatures, especially roll call, "would remain part of the Stadium experience for years to come".