Blenders Eyewear was founded in 2012 by Chase Fisher in San Diego, California, and produces sunglasses and snow goggles for men and women.
[1] In December 2019, an Italian eyewear company, the Safilo Group, acquired 70% of the company, valued at $90 million.
[2][3][4] Blenders partnered with the CU Athletics coach Deion Sanders on a line of custom sunglasses.
A rival football coach Jay Norvell from Colorado State University criticized Sanders for not taking off his hat and sunglasses when he talked, which resulted in $1.2 million in sales on a single day amid comments made by the Colorado State coach.
[5][6][7] Blenders also partnered with Oracle Red Bull Racing and launched a collection of eyewear in 2022.