In the film and TV show, "blipverts" were new high-speed, concentrated, high-intensity television commercials lasting about three seconds.
[6] Advertising Age, in describing why the concept did not catch on, said that is "difficult to do much with a one-second ad".
[7] In 2002, MuchMusic introduced promos that consisted of one of twelve images of a VJ posing in front of the network's logo, lasting for only 1/60th of a second each.
[8] In May 2006, GE introduced "One Second Theater", television commercials with additional material included as individual frames in the last second of the ad, for frame-by-frame viewing with digital video recorders.
[5] Miller Brewing Company aired a one-second ad during the Super Bowl XLIII football game in February 2009.