Three patriotic journalists — B. V. Nadkarni, Benjamin Horniman and Karanjia himself — sat at Wayside Inn, a restaurant located near the historical Kala Ghoda area in Mumbai to conceptualise the paper.
[4] Journalist P. Sainath worked as deputy editor with Blitz for over a decade before he started writing about rural poverty and winning the Magsaysay Award.
[6] On his four-man team besides himself were "Dinkar V. Nadkarni, who had earned a reputation in journalism by penning sensational crime stories in the Bombay Sentinel, edited by the veteran B.G.
Horniman; Zahir Babar Kureishi, who wrote a popular column under the pen-name of ZABAK; and Nadir Boman-Behram, who was to look after the advertising and business side of things.
[6] Blitz has been described as featuring "sensational accounts of national and international skulduggery" and a "spunky tabloid’s loud and screaming captions and telling photographs".
[6] Part of its "self-representation as a radical, people's paper was its tabloid form" and this weekly newsmagazine "revelled in its self-proclaimed role as a racket-buster, exposing truths concealed by the powerful.
"[6] It supported "leftist internationalism... lauded Afro-Asian solidarity against the capitalist West – the Egyptian President Nasser was its hero – and it loudly and regularly unveiled dark, CIA plots against India and Third World leaders.
[6] Gyan Prakash writes: The embezzlement of public funds, prostitution rackets, sordid stories of seduction and sex in the name of spiritualism, dark political designs behind high-sounding rhetoric, and the fleecing of the poor by rich industrialists and property developers were staples in the weekly.
The 10-day nine-stage 1,442 km held in 1989 from Mumbai-New Delhi, it has been claimed, "still remains India's greatest, longest and toughest stage cycle.