He opened a branch in Chicago and then moved the company to New York City in 1901 (although Edward Bloch remained in Cincinnati, and held the title of president, until his death in 1906).
The company called itself "The Jewish Book Concern" and its New York building became the largest Judaic bookstore in the country.
Bloch Publishing published a wide variety of books of Jewish interest, both scholarly and popular,[4] including such classics as A Book of Jewish Thoughts by Rabbi Joseph Hertz;[5] Peony by Pearl S. Buck;[6] Joseph Klausner's Jesus of Nazareth;[7] and Hugo Bettauer's The City Without Jews.
[9] “Aunt Babette’s” Cook Book[10] was first published in 1889 and was the first truly successful American Jewish cookbook.
"[9] In 1941, Mrs. Greenbaum's book was replaced by a more modern, expanded volume, The Jewish Cook Book, written by Mildred Grosberg Bellin, a Smith College graduate who had already written a successful, smaller menu planner/cookbook for Bloch called Modern Jewish Meals.