[8][9] In 1999, Pyra Labs opened blogging to the masses by simplifying the process of creating and maintaining personal web spaces.
These also can help information researchers study how fast a meme spreads through the blogosphere, to determine which sites are the most important for gaining early recognition.
[16] Sites also exist to track specific blogospheres, such as those related by a certain genre, culture, subject matter, or geopolitical location.
In 2007, following six weeks of observation, social media expert Matthew Hurst mapped the blogosphere, generating the plot to the left based on the interconnections between blogs.
Point 4 describes a sociopolitical blogging niche, in which links demonstrate the constant dialogue between bloggers who write about the same subject of interest.
Lastly, point 6 represents a collection of sports' lovers who largely segregate themselves but still manage to link back to the higher traffic blogs toward the center of the blogosphere.
According to Technorati's 2010 "State of the Blogosphere" report, 78% of bloggers were using the microblogging service Twitter, with much larger percentages of individuals who blogged as a part-time job (88%) or full-time for a specific company (88%).