Blooded (film)

Blooded is a 2011 British independent horror/thriller film written by James Walker, produced by Magma Pictures and Ptarmigan ACP and directed by Edward Boase, his first feature.

As part of the promotion, distributor Revolver Entertainment created a website, realanimalleague.com, for the fictional Real Animal League (RAL), which mentions the film.

"[7] As reported in First Post, the hunting incident in the film was fictional, there was no kidnapping, and there is no organisation called the "Real Animal League".

[7][8] When the event and RAL were revealed as fictional, and after thousands of complaints,[4] YouTube deemed the videos as inappropriate and removed the footage that had been posted under the guise of the Real Animal League of the film's protagonists being chased and forced into confessions, and subsequently deactivated the YouTube channel of the fictional RAL.

[4] The Evening Standard wrote that the film "caused outrage after graphic scenes showing activists attacking five deer-stalkers were posted on the internet, in a viral publicity campaign.

[3] This is a stance echoed in many other online reviews with suggestions that it is a mockumentary that leaves the viewer with [sic] "no doubt that it is fabricated".

They speculated in their review that there was in fact no such organization as the Real Animal League at all, and that the film was created as a hoax in the Blair Witch tradition.