[5] The Bloody Run Canoe Classic returned from a hiatus in 2008 with sponsorship from REI.
[6] In addition, community members played a large part helping Raystown Canoe Club to bring this nine-mile race back to life.
When revived in 2008, "48 people showed up"[6] and then in 2009 the BRCC attracted more than 60 participants to Everett, Pennsylvania’s local waterways.
Previously, the Bloody Run Canoe Classic was only advertised through local radio and newspaper ads.
When the BRCC was revived in 2008, new members of the Raystown Canoe Club began targeting people with more tech-savvy media, such as creating a website[3] and a Facebook page.