[1] The florists upload their own real photos of their floral design as no stock catalog images are allowed.

[3] BloomNation is headquartered in Los Angeles, California and was founded by David Daneshgar, Farbod Shoraka and Gregg Weisstein in 2011.

The round was led by Chris Dixon at Andreessen Horowitz and included participation from Spark Capital, Chicago Ventures and CrunchFund.

[10] In October 2014, BloomNation raised an additional $5.55 million series A round from Ronny Conway, Andreessen Horowitz, Spark Capital, Chicago Ventures and Crunchfund.

[11] The additional resources will help the company expand its curated network of florists, introduce a wedding/event service and launch a mobile app.