[1] "Bloom" was written by Samuel Bentley and Christina Lacy, and produced by Tim Johnston and the Paper Kites themselves.

"Bloom" was included as a bonus track in the digital release their debut EP Woodland in March 2013.

A promotional double-A sided CD single was released in the United Kingdom in 2016, with "Renegade".

The music video was directed by Pete Seamons and vocalist Sam Bentley.

[2] The clip starts with a woman and man waking up, finding both of them a tin can phone, deciding to follow the cord through a forest.