BlossomWatch

#BlossomWatch is a British environmental campaign designed to raise awareness of the first signs of Spring by encouraging people to share images of blossoms via social media.

[5] The campaign also drew on the traditional Japanese custom of hanami, where people communally enjoy the transient nature of cherry blossom.

[6] #BlossomWatch is part of a wider programme of work by the Trust to plant 68 new orchards by 2025,[7] and four million trees with blossom by 2030.

[8] In order to understand the extent to which blossom has been lost from the British landscape, artificial intelligence was used to interrogate historic maps of orchards.

[16][17] It also included the installation of 'pop-up blossom gardens' in Birmingham, at Edgbaston Street and St Philips Cathedral Square.