"[4] The nightclub was founded in 1967 by the Samy brothers in a former cinema that had been erected in 1926 in Munich's Schwabing district and named after Michelangelo Antonioni's 1966 film Blow Up.

[2][5] The brothers Temur and Anusch Samy (called "The kings of the flower power era in Schwabing"),[6] who were of Iranian descent and the first concept- and event gastronomers in Germany, founded a business empire including several nightclubs, pubs, restaurants, underground bars, a brewery, a shopping center called Citta 2000 and a cab company, and were described by contemporary witnesses and business partners as trendsetters who established a whole new kind of gastronomy trade in Munich that changed all of the city.

[1][2] In this general turmoil, men in smoking overthrew the box office and pinched a stack of receipts, a prominent PR consultant got his glasses beaten out of his face, and a young man took possession of the microphone, praised Rudi Dutschke and accused the Federal Republic of Germany of economic exploitation.

[1][2] The premiere event featured the London soul band Robert Hirst and The Big Taste the DJ Dave Lee Travis of Radio Caroline, the Gerhard-Wilson go-go girls from Paris, psychedelic light projections and a wild "paint-in", where participants threw pounds of paint at each other.

[3][10][11] The nightclub also was in the headlines because of further highlights such as the visit of novelist Günter Grass, who gave readings between go-go girls, visits by the communards Fritz Teufel, Uschi Obermaier and Rainer Langhans, the later RAF terrorist Andreas Baader, and by other celebs such as actress Uschi Glas, Peter Kraus, Gunter Sachs or Prince Johannes of Thurn and Taxis.

""Anyone who was there, and let himself be kicked, pushed and shoved; who left the site of the inferno with buttons torn off his jacket, tartar bread on his trousers, and otherwise somewhat befuddled by the "Schockmusik", go-go girls and psychedelic image projectors has only himself to blame.