[3] Announced in September 2017, the company, a subsidiary of Goldbell, launched the service in December of the same year, with 30 charging stations and 80 all-electric Bolloré Bluecar for public use on a paid subscription basis.

[4] On 5 February 2021, it was announced that BlueSG was to be acquired by Goldbell Group, a Singaporean commercial vehicles and industrial equipment distribution and leasing company,[5][6] with the acquisition completed in October 2021.

[14] In December 2018, it was announced that BlueSG will open its charging stations to privately owned electric vehicles from the first quarter of 2019.

[16] In February 2021, Goldbell Group, a Singaporean company, announced it had acquired BlueSG from Bolloré and the acquisition was finalised by October of the same year, after being in discussions since June 2020.

According to Singapore's Accounting and Corporate Regulatory Authority, BlueSG has been in a deficit since its launch, with the company making a loss of S$9.3 million in 2019.

[2] After the acquisition was completed in October 2021, Goldbell would be investing around S$70 million in the company within the next 5 years to expand BlueSG's services and fleet, with plans to introduce different models of electric vehicles into its fleet[7] and to set up a new research and development centre that will be developing new mobility technologies and algorithms and to expand the service regionally.

[25] It is a five-door SUV electric car with five seats and has a 77 kWh lithium-ion battery pack, enabling a maximum driving range of 507 km (315 mi).

[27] As with most car sharing companies in Singapore, BlueSG has come into the spotlight for its high excess fees against its users in an event of an accident or maintenance issues with the vehicle, including minor ones,[28] with growing calls to regulate the industry and increase consumer protections from such predatory practices.