Blue Chip Stamps

Blue Chip stamps were a loyalty program for customers, similar to discount cards issued by pharmacies and grocery stores in the digital era.

The books could then be taken to a redemption center and redeemed for merchandise, such as lawn furniture, dining tables, tableware, and many other items.

The recession of 1980 and cost cutting caused the program to lose popularity, and the growth of credit card transactions competed for retail margins.

[1] This ruling helped establish the precedent that only buyers or sellers of securities can file suit for damages due to deceptive practices.

Wesco Financial Corporation was an 80.1 percent owned subsidiary of Blue Chip Stamps until its complete merger into Berkshire Hathaway in 2011.

[citation needed] The Blue Chip Stamp Company still exists (as of February, 2024) and is located in Pasadena, California.